Web 2.0 for a cellphone ?

I signed up for alpha testing a new (I guess, locally developed) web 2.0 site (ala friendster).

I'm just as curious as Yuga is as to how a Web 2.0 site will be able to promote mobile phones.
Will the site be viewable in one form or another in the cellphone ?
Will the site provide some sort of special service that users of this new mobile phone can use ?
Also, I would be very interested to find out if they used some sort of development or ajax framework.

I guess I'll find out when I see it.