When selling a product, the marketing folks would come up with an easy to remember tag line that describes something about the product that's easy to recall.
I think the tagline or tagword for the new and upcoming javascript frameworks is "lightweight".
Just see how "lightweight" is touted as a positive characteristic of these javascript products/frameworks.
MooTools : http://moofx.mad4milk.net/
JQuery : http://jquery.com/
Plotr : http://www.solutoire.com/plotr
It's almost like saying Prototype, Scriptaculous, YUI and Dojo are bloated ;-)
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